BRANDING GUIDELINES

FONTS FOR ASIR BRANDING: Mercury & Benton Sans (Alternatives: Playfair Display & Open Sans)

Sotheby’s Blue Pantone 289 CMYK 100 64 0 60 RBG 0 35 73 HEX #002349

Sotheby’s Accent Grey Pantone 422 CMYK 00034 RBG 173 173 173 HEX #999999

Sotheby’s Text Grey Pantone 431 CMYK 115 0 0 65 RBG 103 115 122 HEX #666666

Sotheby’s Accent Gold Pantone 1245 CMYK 0 18 48 26 RBG 189 144 66 HEX #BD9042